A defining strength of our firm is the ability to see beyond individual problems and understand how interconnected systems shape real-world outcomes. Rather than analyzing issues in isolation, we examine the relationships among infrastructure, policy, markets, technology, and human behavior — connecting the dots across environmental, economic, and operational forces that influence long-term success.
Our approach begins with understanding the big picture: identifying underlying drivers, hidden constraints, and emerging risks that others often overlook. Drawing on experience across water resources, energy, transportation, and global travel systems, we translate complex dynamics into clear strategies and practical actions. The result is a disciplined set of solutions designed not only to solve immediate challenges but to position organizations for resilience, adaptability, and sustained performance in rapidly changing environments.
C2-It Solutions, Incorporated, is a business strategy and tactical marketing firm that involves:
- Consulting and training in the use of various Artificial Intelligence tools for corporate and business strategy and tactics. This includes market and customer research on market size, potential, and trend reports.
- New technology assessment, particularly in the energy, water, and transportation industries.
- Customer education and awareness building.
- Digital research, review, and evaluation using online databases and reports.
- Corporate report review and editing.
- Marketing, product plans, and business plans.
- Content development using a variety of digital tools, including Canva, Paint, AI apps, including Chat GPT, Majai, and Copilot, among others
- International business travel planning, risk assessment, and logistics.
Specialized domain areas include:
- Monitoring Texas water supply and demand trends, including tracking Texas Water Development Board activity, plans, and policies.
- Monitoring news media reports on Texas water development and grants. This is a complex market that fits perfectly into the need for a balanced, larger systems model to understand micro-level issues that exist in the state, even the interdependency of water and electric supply, distribution and consumption.
- Monitoring changes in water supply and distribution trends in Texas and elsewhere, including the impacts of growing data centers and impacts on local water systems, costs, and possible shortages.
- Water distribution system restructuring, joint ventures and consolidation. A key recommendation in a recent published volume of one of our principals. (Texas Water 101: Forging Resilience Through Innovation and Adaptation). Available at chemediagroup.com.
- Corporate strategy planning and deployment.
- Energy and water conservation.
- Renewable energy.
- Sustainability, social responsibility, marketing, climate change, and carbon footprint assessment and reporting.
- Policy and program analysis.
- Technology diffusion of innovations.
- Professional report development, review, editing, and distribution.
- Employee training and workshops.
- Digital content development, infographics, and implementation.
Experience Across Complex Infrastructure and Resource Systems
Our principals bring extensive international experience advising governments, utilities, and private-sector organizations across North America, Europe, the Middle East, Asia, and Australia. This global perspective enables us to recognize patterns, risks, and opportunities that emerge when infrastructure systems, markets, and environmental pressures intersect.
Water Systems and Resource Optimization
We have led water supply, demand, and conservation studies in regions facing extreme resource constraints, including the United Arab Emirates, where desalination forms the backbone of domestic and commercial water supply. These engagements focused on optimizing system operations, improving efficiency, and developing long-term strategies for sustainable water management under rapidly growing demand and climate pressures.
Energy, Transportation, and Climate Analytics
Our work includes national-level analysis of the carbon footprint of public urban transportation systems in the United States, with findings presented in Congressional testimony on behalf of the American Public Transportation Association and a major Northeast passenger railroad. This work connected transportation operations, energy consumption, and environmental policy to inform national decision-making.
We have also completed studies for the National Oceanic and Atmospheric Administration (NOAA) and the National Weather Service evaluating the economic benefits of improved weather forecasting for electric utilities and grid operators — demonstrating how better data and forecasting reduce operational risk and improve system reliability.
Energy Markets, Risk Management, and Sustainability
Our firm has supported organizations in energy procurement strategy, risk management, energy efficiency, and sustainability planning. These projects integrate operational realities with evolving regulatory, environmental, and market conditions to help clients manage cost exposure while improving long-term resilience.
Smart Infrastructure and Utility Optimization
We have guided advanced metering initiatives and local water district system optimization programs designed to improve operational visibility, conservation outcomes, and customer engagement while reducing system losses and infrastructure stress.
Strategy, Climate Risk, and Organizational Positioning
Our advisory work helps organizations understand how climate change, weather variability, and evolving public expectations influence corporate strategy and market positioning. We translate complex environmental and economic trends into actionable strategies aligned with organizational goals. Principals in the company have international experience offering services in North America, including Europe, the Middle East, Asia, and Australia.
Principals in the firm completed water supply, demand, and conservation studies in the United Arab Emirates. The focus was on developing strategies and programs for optimizing water system operations that are heavily dependent on water desalination as the backbone of domestic and commercial water supply.
The firm’s principals completed a national carbon footprint for public urban transportation systems in the United States, and the results were presented in Congressional testimony before the U.S. Congress, representing the American Public Transportation Association and a major Northeast regional passenger railroad.
Our firm completed a study for NOAA and the National Weather Service on estimating the benefits of more accurate weather forecasts for electric utilities and grid operators. We also investigated the optimization of a dual water supply infrastructure in the Middle East that depends heavily on desalination water and resuse, including “graywater” for outdoor and commercial water use.
Projects involving energy procurement and risk management.
Advanced metering and local water district system optimization.
Energy efficiency and sustainability.
Water conservation.
Climate change, weather risks, and corporate positioning on these issues.
Corporate strategy development.
Principals have completed projects in over 14 countries and with over 50 governments, businesses and utilities.
